Dazed & Confused. Vol. IV

Creator

Date

Summer 2015

Identifier

Private Collection. Every effort has been made to trace copyright ownership and to obtain permission for reproduction. If you believe you are the copyright owner of an item on this site, and we have not requested your permission, please contact us at special.collections@otago.ac.nz

Publisher

London: Waddell Limited

Abstract

Fashion marketers sell social context. The focus of what is being sold changes over time, subtly shifting from the extrinsic properties of the actual fashion objects towards the intrinsic qualities of individuals. Celebrities, either by modelling a specific item or appearing on the cover of a fashion magazine, offer a powerful marketing construct to the fashion industry. Lorde, a popular New Zealand singer-songwriter, is not a professional model yet the editors of Dazed & Confused recognise that her association with the magazine (as a product in itself) is likely to generate sales in ways that an unknown model could not.

Files

Cab 10 DAZED.jpg

Tags

Citation

___, “Dazed & Confused. Vol. IV,” ourheritage.ac.nz | OUR Heritage, accessed February 9, 2023, https://otago.ourheritage.ac.nz/items/show/9761.