Special Collections: DA630.ML475 1912
London : Michelin Tyre Co.
The Michelin man seems slightly thin by comparison with his modern counterpart, but the insistent endorsement of Michelin products is as modern as any web-page advertising. At this date, the guides had not yet adopted the star rating system and did not comment on dining establishments. However, the company did give the guides away, a new edition each year, to the extent that 'The Michelin Guides distributed gratis every year would, if placed one upon another, make a pile 60 times as high as St. Paul's Cathedral' (2).
Michelin guide to the British Isles, 1912
Michelin Tyre Company, “Michelin man,” ourheritage.ac.nz | OUR Heritage, accessed December 2, 2022, https://otago.ourheritage.ac.nz/items/show/7580.