Michelin man

1912

Special Collections: DA630.ML475 1912

London : Michelin Tyre Co.

The Michelin man seems slightly thin by comparison with his modern counterpart, but the insistent endorsement of Michelin products is as modern as any web-page advertising. At this date, the guides had not yet adopted the star rating system and did not comment on dining establishments. However, the company did give the guides away, a new edition each year, to the extent that 'The Michelin Guides distributed gratis every year would, if placed one upon another, make a pile 60 times as high as St. Paul's Cathedral' (2).

Michelin guide to the British Isles, 1912