Vogue. Vol. 118, no. 1

July 1951

Department of Consumer and Applied Science

Connecticut: Condé Nast

‘A good place to be, in July. On a beach. Head sheltered with a rebozo [scarf]... Moss green eye shadow, Golden Red lipstick.’ This July Vogue issue also features the psychological diet and a photographic essay by Irving Penn showing sixty working men in their working clothes - a charming display of macho, industrial chic. Vogue patterns are promoted in the last few pages of the magazine with ‘How to find a bathing suit in July: Make one.’ Pattern numbers, size range and material yardage are detailed, but unlike the Australian Home Journals, there are no free patterns here.
(Unfortunately permission was not granted to use the cover image of this issue)